3/15/2023 0 Comments Create a wechat official accountClick on each item to create content when users click on each tab. Step 3: Now it’s time to start creating content for your menu. Step 2: Create three first-level menu items and second-level sub-menu items for each of them.Įach menu column name can consist of up to 4 Chinese characters or 8 lettersĮach menu tab name can consist of up to 8 Chinese characters or 16 letters Step 1: On the top left of your public account page, you’ll notice a “menu” icon appear after you’ve created your service account or had your subscription account certified. Jump to ‘WeChat Article’ is the most user-friendly solution. If it is in English, it will be discouraging to readers. External website – not recommended since if the website is hosted outside of China, it will be extremely slow.WeChat article – best user experience as the page loads quickly, and beautiful posts can be created.There are a few options to build your menu: Remember that the core of the WeChat menu is its functionality. However, we don’t recommend setting up a maximum amount of many tabs as it might be slightly overwhelming for the users and make it hard to find the information that they are looking for. In special cases, if you need more submenu tabs, there is also an option to create a menu tab showing a collection of related articles for more advanced WeChat users. Menu Tabsįrom the technical point of view, the menu can consist of a maximum of three columns and each can have a maximum of five sub-menus. The menu can be set up and edited using the desktop official account WeChat backend. The good news is that all overseas companies applying for a service account can enable a menu on their official WeChat account. The menu function is accessible by two types of accounts: That’s why investing more time and effort into creating menu content is crucial. Gain new followers: Although the menu is only visible to users who visited your WeChat account and won’t necessarily help with the initial account awareness when you manage to hook your visitors with the menu, you can lead them through a rich brand experience journey. one of the biggest mistakes we’ve seen it’s uploading contact details as image, therefore, emails or phone numbers can’t be copy-pasted causing inconvenience for potential customers. Carefully focus on the most important tabs like brand introduction, current product catalog, contract details page e.g. Stay up-to-date: Look at the menu as your information hub for the Chinese market as it’s quite possible that your Chinese customers will check your WeChat menu more often than your website. This is something that WeChat users are used to and automatically check when following a new account. From the menu, they should be able to access e-commerce (if applied), customer service, and brand introduction. ![]() Smoother user journey: The menu helps users quickly find all FAQ (frequently asked questions) information. You can edit and craft this message by using WeChat links directing to menu tabs, e-shops, contact forms, etc. Users tend to engage with brands on WeChat when they are looking for specific types of information or services, which are generally accessed through the menu tabs therefore menu serves a different purpose than weekly articles.īest first impression: When a user clicks to follow your account, they receive an automatic welcome message. This might be a shock for many brands that mainly focus on producing amazing weekly content but often neglect regular updates of their WeChat menu. Menu tabs can be updated on regular basis and some can lead to ongoing events or campaigns.Īccording to Digital Luxury Group, of all the engagement activities carried out by followers, Menu Clicks ranked the highest of all types of engagements with official accounts at an astounding 73%. As you will see in this article, a well-crafted menu by directing the users to relevant tabs can increase sales and increase lead generation. To begin with, the WeChat menu is similar to the menu on a website, and you can replicate or mirror the menu from your official website by taking into account which information are the most important for your China’s audience. They can simply access these menu tabs when they click on your WeChat official account. The WeChat menu is where users will search for key information, such as your company’s contact details, brand story, key products, product line introduction, and more. ![]() Aside from articles, one of the most important functions that companies can use on WeChat is the Menu – it’s always-on content that brands can use in a variety of ways.
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